There's a new Web Dev in town.

There's a new
Web Dev in town.

©Henry Ludlam-Steinke, 2023.

The Wizard
The Wordsmith
The Webmaster
The Wizard
The Wordsmith
The Webmaster

cubed · adj, kju:b

(of mathematics) raised to the third power.

Weaving Winning

Websites

I craft premium websites for creators, entrepreneurs and startups who want to convert clients, drive serious revenue and stand out in an ever-crowding market.

Hen³

Because good things come in threes.

It feels like
3 freelancers in one.

Hen³ provides expert proficiency in design, words and code
— making him the ultimate choice for your next website.

Let's work together.

25+

Delighted Clients

100%

Satisfaction Rate

Daily

Responses

Passion

Henry's work is
bloody incredible.

Ali Abdaal

YouTuber, Podcaster, Entrepreneur

Hey, I'm Henry.

I create premium websites for ambitious, design-driven people.

Wielding world-class programmes and robust, elegant code, I captivate audiences with stories, illustrations, mockups & animations.

I agonise over the details so that you don't have to, offering consulting services during the design phase and beyond. In short, I am a multidisciplinary front-end developer—doing his best to craft websites that are beautiful, compelling and performant.

Thank you for taking the time to explore my little corner of the internet.

Henry Ludlam-Steinke
@hencubed

Benefits

Creativity. Cubed.

Tap to your heart's content.

Bespoke,
responsive-first design.

S**iously
Secu**

Seriously
Secure

Fast dev.
Fast loads.

Powerful CMS.
Scaleable & teachable.

Copy that sings.

Professional
integrations.

ROI-driven focus.

No more hiding.
Specialist SEO.

Capable, diligent,
experienced.

One point of contact.
Always.

Work

A small selection of recent projects.

The YouTube Sensei.

2023

Crafting a clean, sleek and interactive sales page for a premium data-driven internet product.

The Electrifying Coach.

2023

Creating a polished, academic website for the youngest Head S&C Coach the NBA has ever seen.

The Ultimate Agency.

2023

Developing a professional yet friendly portfolio site for a young creative agency rapidly scaling to new heights.

The Acclaimed Creator.

2022

Programming a series of high-end, performant websites for the world's most-followed productivity expert.

The Bestselling Academy.

2022

Building a colourful, dynamic landing page for one of the most sought-after live courses online.

The Person Reading?

????

Click to explore a more comprehensive explanation of the benefits detailed above. Taking limited clients for Q1/Q2.

Praise

Some nice words from nice people.

Henry's work is bloody incredible.
Please don't hire him..
(..so I can keep him all to myself.)

Henry's work is bloody incredible.
Please don't hire him..
(..so I can keep him all to myself.)

Working with Henry was a breeze. He's professional, responsive and takes great pride in the product he delivers. His passion for all aspects of development shine through. If you're looking to level up your website and take your brand to the next level, look no further. I recommend him without hesitation.

Working with Henry was a breeze. He's professional, responsive and takes great pride in the product he delivers. His passion for all aspects of development shine through. If you're looking to level up your website and take your brand to the next level, look no further. I recommend him without hesitation.

I showed everyone at my wedding the work Hen had managed to do for my startup in just 5 days. Lo and behold, he now has a legitimate fan base in Chicago.

I showed everyone at my wedding the work Hen had managed to do for my startup in just 5 days. Lo and behold, he now has a legitimate fan base in Chicago.

Henry is everything you could want in a web developer. Ridiculously talented, dedicated to his craft and a constant creative energy during the build process. We noticed a strong uptick in leads (and clients) almost immediately.

Henry is everything you could want in a web developer. Ridiculously talented, dedicated to his craft and a constant creative energy during the build process. We noticed a strong uptick in leads (and clients) almost immediately.

Henry’s websites are not only outstanding but his work ethic is immense. It’s not often you find quality and reliability in such abundance—there’s a reason I keep recommending him to anyone looking for a website. Skill, passion, dedication—he’s one of the best freelancers I’ve ever worked with.

Henry’s websites are not only outstanding but his work ethic is immense. It’s not often you find quality and reliability in such abundance—there’s a reason I keep recommending him to anyone looking for a website. Skill, passion, dedication—he’s one of the best freelancers I’ve ever worked with.

Working with Henry was a dream and the final product is better than we could ever have imagined. I've never met somebody with so much enthusiasm for their craft. Henry produces magic and will bring all of your ideas to life. Thank you for caring as much about our brand and business as we do.

Working with Henry was a dream and the final product is better than we could ever have imagined. I've never met somebody with so much enthusiasm for their craft. Henry produces magic and will bring all of your ideas to life. Thank you for caring as much about our brand and business as we do.

Henry was a wizard.
I wanted the slickest looking site I could get and he blew everyone else out the water with what he delivered. Lovely lad too!

Henry was a wizard.
I wanted the slickest looking site I could get and he blew everyone else out the water with what he delivered. Lovely lad too!

Henry is thoughtful, efficient and enthusiastic, and shows real promise as a writer. He takes constant initiative and would be an asset to any team he works with.

Henry is thoughtful, efficient and enthusiastic, and shows real promise as a writer. He takes constant initiative and would be an asset to any team he works with.

Henry was brilliant from start to finish, immediately bringing every idea we threw at him to life. He works quick and he works smart. Outside of his obvious talent, he is an emphatically kind and friendly guy. We would recommend him to anyone, unreservedly.

Henry was brilliant from start to finish, immediately bringing every idea we threw at him to life. He works quick and he works smart. Outside of his obvious talent, he is an emphatically kind and friendly guy. We would recommend him to anyone, unreservedly.

Process

My systematic, tailored process.

Phase I

Request & Vision

Like all great adventures do, we must first set the scene.
You are able to do this smoothly and efficiently via the project request. The information you provide really helps me to understand whether I am the right person for your creative vision. If I believe that my skillset is certain to do the project justice, I will arrange a video call to meet you (and/or your team). I strive to get back to every project request within 48 hours.

Phase II

Meeting & Scope

Next, we introduce our heroic protagonists.
The main aim of this initial video call is to establish trust and understanding on both sides. We will discuss precise goals, timeframes & requirements, clarify any questions and plot out a clear and actionable plan going forwards. My favourite part of these calls is meeting people passionate about their project, with grand ideas for manifesting it online.

Phase III

Proposal & Timeline

Once a deal is struck, the quest begins.
Once I have a clear understanding of your project scope, I will create an individual proposal for you. I love working closely with internal design teams, or fleshing out compelling branding & storytelling ideas myself. I charge on a per-project basis, rather than by the hour. This keeps everything transparent and straightforward, as you have a comprehensive overview of the costs and timeline.

Phase IV

Design & Construction

Our heroes embrace the final challenge.
If both parties are content with the proposal, I start my lofi playlist and get to work. I often begin with some rough pencil sketches / UX flowcharts before moving onto the more rigorous code-crunching, copywriting and style mockup elements. You’ll always be kept up to date—clear, responsive communication is at the heart of everything I do.

Phase V

Launch & Handover

Every great adventure must come to an end.
Before launching a client website, I make sure to demonstrate its speed, quality & potency via a series of stress-tests and optimisation-checks. The site itself will be hosted on Webflow’s lightning-quick servers. I only send accompanying design work via channels which either do not compress at all, or utilise lossless compression (eg: WeTransfer), ensuring the quality always remains perfect. I want shipping-day to be a celebration, not a panic.

FAQs

Things I often get asked.

What specific services do you offer?

I specialise in the design and development of premium websites using custom code integrations to add interactivity for the user. Specialist creative consulting is included in every project, however big or small.

What other services do you offer?

I also offer design mockup, branding kit, 3D-model animation, campaign strategy & copywriting services (these may be within website builds themselves, or as independent projects).

What do you build your websites with?

I exclusively use Webflow for web dev projects, given its industry-leading strengths in code customisation, SEO, hosting, security & design autonomy.

What auxiliary toolstack do you use?

Many projects also benefit from the Adobe Suite and Figma, as well as Blender and Cinema 4D. Ultimately, nothing beats pencil and paper at the start of the design phase—I swear by my Pith™ 260x210mm Pomelo pad.

Can you teach me how to build websites?

If you feel as if you have exhausted the (abundant) free resources out there and would benefit from tailored 1-to-1 tuition, please email to set up an intro call. I am currently only taking on 1-2 students at any one time and require a minimum time commitment of 8 hours p/month.

How much does a project cost?

Naturally, project costs vary depending on size, timescale & complexity. My current minimum engagement fee is £5000, with the majority of projects ranging between £6000-£15,000. For other independent creative services, I charge £400/£750 per half/full day.

How long does a project take?

Projects, understandably, vary in length—but the majority of my past work has taken between 2 weeks and 2 months.

How does payment work for a project?

I follow the industry standard of 50% upfront and 50% after a successful handover and launch. For international payments, I recommend using Wise, but I am broadly flexible. I am open to (reasonable) performance-based bonuses, or base payment + equity.

Do you work internationally?

Yes! I'm a British-German-Italian born in London, who is very flexible with time zone communications. I have worked with clients based in the US, UK, Canada, Mexico, Belgium, Greece & Italy.

Do you offer discounts?

Of course. I offer a 20% discount for all registered non-profits and student-led projects. I'll also audit your website, at no cost, if you're a new web developer looking for some feedback—just DM me on Twitter .

What's your favourite thing about this work?

What's most fun about this work?

I most enjoy telling exciting stories about humans, brands & ideas, through a combination of clean code, engaging copy and thoughtful design. I also get to work with heaps of kind, talented people and help them beep boop their passions onto the internet. I can't really imagine doing anything else.

What's most difficult about this work?

I wrestle with perfectionism at times, which can be difficult. I think a great design philosophy is to lean into 'outstanding', rather than 'perfect'—as I'm not sure perfect really exists, and is ultimately very subjective.

What's your design philosophy?

I ask myself this constantly and my answer changes frequently. Broadly, I think design should delight. I also subscribe to Joe Sparano's school of thought—Good design is obvious. Great design is transparent.

What's your favourite hex code?

It has to be #f5f5f7, but shoutout to #7795b9 & #feccf2.

What's your favourite animal?

This Aussie-Beagle puppy called Bobby.
I mean come on.

Project Request

Your adventure starts here.

Project Request

Thanks so much for showing an interest in my work. This form helps me to quickly understand what your project is about, the scope of the task(s), whilst also clarifying any important questions in advance.

Please be as detailed and precise as possible—it's appreciated.

Not a fan of forms? [email protected]

I will get back to you within 48 hours.

Which services do you require?

1/7

What is the age of your company?

2/7

What is your desired time-frame?

3/7

What is your approximate budget?

4/7

What is your company / project?

5/7

What are your project requirements?

6/7

How may I
contact you?

7/7
Swiiiish.

That was beautiful.

I will be in touch within 48 hours.

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