The perfect blend of Design, Words
& Code.
Hen³
🥷🏼
Introducing
Creativity Cubed.
Good things come in threes.
Say goodbye to time-consuming, stressful and expensive freelancer-juggling. Say hello to Hen³.
I create flawless websites, designs, stories, mockups & animations, using world-class programmes and robust, elegant code. I agonise over the details so that you don't have to, offering consulting services during the design phase and beyond. In short, I do my best to paint with code.
10⁺
Delighted Clients
3 Years
Experience
25⁺
Creative Projects
200%
Passion
Gorgeous Animations.
Whether you're looking for sleek + subtle interactions which improve the UX, or more complex showstoppers — I can build and ship them all.
Scintillating
load times.
Professional
integrations.
Responsive Design.
Neat and optimised designs, using industry-standard box theory and scaleable units.
Clean, crispy code.
<ul>
<li>Semantic HTML.</li>
<li>Custom embeds.</li>
<li>Fully optimised.</li>
<li>Intuitive class naming.</li>
<ul>
Swift, agile builds.
Months
Weeks
Capable, diligent,
experienced.
Toolstack fanatic,
to stay systematic.
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Hen, why do you use Webflow?
Meet me!
Hen, tell us about yourself!
Experience
🐾
Ancient Greeks
to Code Techniques.
Apparently I enter the world blue.
Prepare for a summer of Runescape.
Prepare for a summer of Motherload.
Realise that design is cool. Really cool.
Rolls-Royce & Condé Nast.
Decide to full send a startup with £500.
Biggest learning experience of my life.
Challenge myself to build a site in 3 months.
Grateful for the adventures so far.
For the community who constantly helps me.
Projects
🖥️
Explore some
Project Highlights.
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Website Development
Part-Time Youtuber Academy
Ali Abdaal
1-2 months
This project involved a full redesign and refresh of the PTYA course landing page — one of the most important elements of the business. The brief sought a website that was far cleaner and smoother than before, with sleek interactions that were fun without being garish. An emphasis was placed on presenting the not-insignificant amount of textual information in a more easily-processable way, so as to avoid the 'corporate feel'. This was effectively executed, all whilst improving the page insights speed score from 43, to 83.
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In building the hero splash, which transcends multiple page layers, I discovered that Safari renders z-indexes in a completely different way to all other browsers. It took 8 cups of coffee and my dignity on forums to troubleshoot this.
Branding Kit
AquaLink
AquaLink Ltd.
1 week
This project involved a concept + design sprint for a startup based in Luxembourg. The task was threefold: Firstly, to craft a beautifully minimal logo, showcasing the link between the water product and the mountains it permeates through. Secondly, to establish a strong, clean and sleek brand identity through shape, colour, typography and copy. Thirdly, to create some high-quality mockups to visualise how the product might navigate the real world.
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I used to consider blue one of my least favourite colours until I discovered the hex code #568cc9.
Cobalt Blue. My head has been turned.
Website Development
hen-ry.com (1.0)
Me, myself and I
Far too long
These are some of the pages from the first iteration of my site, published in June 2022. I had taken inspiration from the way Apple showcased things (original, I know) and was throwing myself blindly into Webflow interactions and custom code. The deep end was in many ways grim, but also forced me to swim. This site did the job, landed me my first client(s) and — most importantly — serves as a reminder of progress, today.
I think I spent about 6 hours on Photoshop trying to export the 'hen avatar' at the specific size it needed to be in order to have a default Webflow placement with the eyes between the 'e'. One Google is all it would have taken to reveal the fact this can be achieved natively, in Webflow. That one hurt.
Website Development
Ali Abdaal Courses
Ali Abdaal
Current
We're documenting the progress of this site build on Twitter!
You can check it out here: twitter.com/AliAbdaal
Does anyone else say 'goodbye' to no one in particular on Loom videos?
Just me? Ok nice 🙂👍🏼
Something for everyone. Promise.
Startup
Project Manager
Creator
SME
UI/UX Designer
Charity
Artist
Developer
Recreational
Startup
Project Manager
Creator
SME
UI/UX Designer
Charity
Artist
Developer
Recreational
Cut through the noise from day 1.
Ameliorate your latest project, fast.
Monetise your passion in a way your audience will connect with.
Take the edge over competitors in your sphere.
Showcase your work in the most interactive way possible.
Discounts for non-profits. Always.
Go beyond the static, 2D portfolio.
Find the front-end to your back-end <3.
Sometimes it's just fun to have your own corner of the internet.
Process
🗻
Systematic,
Tailored Workflow.
Phase I
The Project Request
The first step of a Hen³ collaboration is the project request. The information that you provide really helps me to understand whether I am the right person for your creative vision. If I believe that my skillset is certain to do the project justice, I will arrange a video call to meet you (and/or your team). I strive to get back to every project request within 48 hours.
📝
Phase II
The Preliminary Meeting
The main aim of this initial video call is to establish trust and understanding on both sides. We will discuss precise goals, timeframes & requirements, clarify any questions and plot out a clear and actionable plan going forwards. My favourite part of these calls is meeting people passionate about their project, with grand ideas for manifesting it online!
🤝
Phase III
The Proposal³
Once I have a clear and comprehensive overview of your project, I will create an individual proposal for you. I charge for my work on a per project basis, rather than by the hour. This keeps everything super transparent, as you have a full overview of the costs.
🔖
Phase IV
The Construction Cycle
If both parties are content with the proposal, I start my Lofi playlist and get to work! I usually begin with some rough sketches (sometimes nothing beats pencil + paper), number-crunching, code-testing & style mockups. I like to line up my ducks, so to speak. Then, I get to work building - with regular updates and options for you to pick from. Clear, responsive communication is at the heart of everything I do.
🛠️
Phase V
The Final Handover
Before launching a client project, I like to demonstrate its quality and potency by putting it through its paces. For a website, this might involve proving effective load-speeds on different devices. For a graphic design, this might involve proving crisp quality even at 200% zoom. I only send finished projects via channels which either do not compress at all, or utilise lossless compression (eg: WeTransfer), ensuring the quality always remains perfect.
🎉
FAQ
🔮
Frequently
Asked Questions.
What specific services do you offer?
I specialise in the development of premium websites using custom code integrations to add interactivity for the user. I also offer design mockup, branding kit, 3D-model animation & copywriting services (these may be within website builds themselves, or as independent projects). Specialist creative consulting is included in every project, however big or small.
How much does a project cost?
Naturally, project costs vary depending on size, timescale & complexity. My current minimum engagement fee for a full-site build is £3000, with the majority of projects ranging between £4500-£8000. For other independent creative services, I charge £250/£450 per half/full day.
What toolstack do you use?
I primarily use Webflow for all Web Dev projects, given its industry-leading strengths in code customisation, SEO, hosting, security & design autonomy. Many projects also benefit from the Adobe Suite, as well as Blender and Cinema 4D. Ultimately, nothing beats pencil and paper at the start of the design phase!
Do you work internationally?
Yes! I'm a British-German-Italian born in London, who is about to spend a few months in Toronto, Canada. I have clients from all over and am very flexible with time zone communications.
How long does a project take?
Projects, understandably, vary in length - but the majority of my past work has taken between 2 weeks and 2 months.
How does the payment work?
I follow the industry standard of 50% upfront and 50% after a successful handover and launch. For international payments, I recommend using Wise, but I am broadly flexible.
What's your favourite part?
I most enjoy telling exciting stories about brands, people & ideas, through a combination of engaging copy and thoughtful design. I also get to work with some really cool people and help them beep boop their passions onto the internet.
Finale
🌊
Let's build something beautifully fluid.
Let me lend you a hand.
